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5 Siswa
18 Pelajaran
Pemula

Apa Yang Akan Kamu Pelajari?

  • Integrated marketing communication strategies
  • Advertising, promotion, PR planning
  • How to write brand or business communication plan
  • How to be more successful with your brand/company

Kurikulum

38m
Bagian 2: Strategic Decisions for Brands
07:35
Bagian 3: Buyer Personas and Segmentation
06:49
Buyer Persona and Brand Brief
01:23
Target Audience Segmentation - Demographic
01:03
Target Audience Segmentation - Geographics
01:00
Target Audience Segmentation - Psychographic
01:11
Target Audience Segmentation - Product Usage
02:12
Bagian 4: Creativity and Brand Messaging
02:20
Creative Development
02:20
Bagian 5: Media Planning
04:25
Media Planning
04:25
Bagian 6: Sales Promotion and Brand Visibility
05:13
Sales Promotion
03:10
Brand Visibility
02:03
Bagian 7: Public Relations and Personal Contact
03:11
Personal Contact
01:00
Public Relations
02:11
Bagian 8: Building an IMC Plan
04:15
Building an IMC Plan
04:15

Deskripsi

Persyaratan

  • Interest in marketing

Tentang Instruktur

Ulasan 0
Murid 2
Kursus 0

Ulasan platform BitDegree

Siswa kami mengatakanLuar Biasa
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